Your agency runs on what's in three people's heads. Get it out.
Your best people talk through how they actually do the work, in voice notes, on their own time. An AI interviewer asks the follow-ups, a human checks every line, and you get back a tested AI playbook the whole team can use in ChatGPT, Claude or Copilot.
- About 20 minutes of voice notes
- The expert approves every line
- No workshops, no new software
Client onboarding
The same question, asked for the fortieth time.
Your processes work. They just live in Slack threads, old decks, and the heads of the people you can least afford to interrupt.
“Where's the onboarding checklist?” “Ask Sam.”
Every account manager's monthly report looks slightly different.
When a senior leaves, the process leaves with them.
Nobody has time to write the SOP. And nobody reads the one that exists.
We bought everyone ChatGPT. It writes nice emails.
From voice notes to a playbook in about a week.
No workshops and nothing to install. Your expert talks and we do the rest, with a real person in the loop at the point that matters.
Pick a process and send a link
Choose one thing your agency does again and again. Send your expert a link. That takes two minutes.
2 minutesThey talk. The AI asks the follow-ups.
They answer in voice notes, whenever suits them. The interviewer chases the “usually”s, the exceptions and the judgement calls. Then they drop in three good examples and one that went wrong.
~20 min, asyncWe review and ask what the AI missed
A person reads the whole thing, sends a few follow-up questions, and builds the playbook. Every line links back to the moment it was said.
Human reviewedTested, approved, in your tools
We run the playbook against your real examples and show you what passes. The expert signs it off, and it goes into ChatGPT, Claude or Copilot for the whole team.
Live in your toolsClient onboarding
Starts when
Steps
Judgement calls
Tested against Maya's examples
Not a wiki page. A playbook that does the work.
- i
The real version, not the official one
The interviewer asks about the last real case, not the ideal one. That's where the exceptions and workarounds come out.
- ii
Every line shows where it came from
Click a timestamp to hear the moment it was said. Nothing is invented, and the expert can check every line.
- iii
Judgement stays with your people
The playbook handles the routine work and sends the hard calls back to the person who owns them.
- iv
Tested before you trust it
We run it on your real examples and show what passes and what doesn't, so you're not taking it on faith.
This isn't about replacing Maya. It's about not interrupting her forty times a week.
Scale your best people.
- New starters up to speed in days, not a quarter
- The same standard on every account, whoever runs it
- Knowledge stays in the agency when people move on
- The ChatGPT licences you're paying for finally get used
Hand off the boring 40%.
- Start with the parts of the job they're tired of explaining
- Their name is on the playbook, and they own it
- The difficult decisions still come to them
- Talk it through on a walk instead of writing documents
Pick the one that causes the most interruptions.
Try one process free. Then decide.
Fixed prices, no day rates. Typical UK process-documentation and AI-build projects start in the low thousands. The founding pilot is priced to get a handful of agencies in early.
See what comes out of your own expert's head before spending anything.
- One process, one expert
- AI voice-note interview
- Human-reviewed playbook
- Yours to keep, whatever you decide
Up to five processes, made usable across the team. Standard price after the founding round: £3,500.
- Up to 5 processes and their experts
- Follow-up questions from a human reviewer
- Tested against your real examples
- Set up in ChatGPT, Claude or Copilot
- A 45-minute team rollout call
- 30 days of fixes as you use them
Processes change and models change. Keep your playbooks in step with both.
- Up to 3 new or refreshed playbooks a month
- Re-tested whenever a model update lands
- Changes suggested from team feedback
- Cancel any time
Prices exclude VAT. The founding pilot is limited to 10 agencies because a person reviews every playbook.
Want to run this for your own clients?
We're opening the interviewer, the review workflow and the method to a small group of ops consultants, fractional COOs and agencies that want to offer process capture under their own brand.
Fair questions.
Couldn't we just ask ChatGPT to write our SOPs?
You could, and you'd get a tidy generic SOP. What's valuable is what's never been written down: the exceptions, the “it depends”, and what new starters always get wrong. The interview exists to draw that out, and the testing shows whether the playbook actually handles it.
Will my team think we're replacing them?
They might, if it's introduced badly. So the expert's name is on the playbook, they approve every line, the raw transcript stays private to them, and the hard decisions are sent back to them. We suggest starting with the work they're most tired of explaining.
How much of my expert's time does this take?
About 20 minutes of voice notes, spread over whenever suits them, plus 10 minutes to review and approve. No meetings, unless they'd rather talk it through live.
Where does our data go?
Recordings and examples are used only to build your playbook. They're never used to train models, and they're deleted when you ask. Only the expert and the reviewer see the raw transcript.
Which AI tools does it work with?
ChatGPT (custom GPTs and Projects), Claude (Projects and Skills) and Microsoft Copilot. We deliver the playbook in whichever one your team already uses. If you use more than one, it works in each.
Is this a software product or a service?
Right now, both. The AI runs the interviews and a person reviews everything. We're doing it this way on purpose while we learn what makes a great playbook. Founding agencies help shape the product and keep their founding price.
What if the free playbook isn't useful?
Then you've spent 20 minutes and told us something we need to know. No invoice, no follow-up sequence, and you keep whatever we made.
Twenty minutes of talking. A playbook you keep.
Tell us the process that causes the most interruptions. I'll set up the interview link and review the playbook myself.
No sales call needed for the free process.